PHP.FYI - Software Engineer based in London

Tracking & Data Specialist

Experience

100+

Analytics accounts created

100+

Tag manager integrations

Tracking

Google Tag Manager

Google Tag Manager

Full Story

Full Story

Crazy Egg

Crazy Egg

Hotjar

Hotjar

Over the years I have implemented complex tracking across hundreds of websites, single page applications, mobile devices, and other small to large scale enterprise applications.

"
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When tracking or analysing data, know your goals and know your audience.

Analysis

Google Data Studio

Google Data Studio

Google Analytics

Google Analytics

Kibana

Kibana

I use data analysis and data visualisation tools to get insights into key metrics such as user behaviour, application performance, and website conversions.

A/B Testing

Google Optimize

Google Optimize

Optimizely

Optimizely

I have conducted in depth A/B testing through tag management solutions and / or custom code implementations using some of the most popular software available.

"
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Effective advertising is built on effective data analysis.

Advertising

Google Ads

Google Ads

Bing Ads

Bing Ads

Google Adsense

Google Adsense

Facebook Ads

Facebook Ads

I have been both a publisher and an advertiser across the Google and Bing platforms conducting in depth keyword analysis, campaign management, and conversions optimisation.