Tracking & Data Specialist

Over the years I have implemented complex tracking across hundreds of websites, single page applications, mobile devices, and other small to large scale enterprise applications.

I use data analysis and data visualisation tools to get insights into key metrics such as user behaviour, application performance, and website conversions.

I have conducted in depth A/B testing through tag management solutions and / or custom code implementations using some of the most popular software available.

I have been both a publisher and an advertiser across the Google and Bing platforms conducting in depth keyword analysis, campaign management, and conversions optimisation.