Analytics accounts created
Tag manager integrations
Over the years I have implemented complex tracking across hundreds of websites, single page applications, mobile devices, and other small to large scale enterprise applications.
When tracking or analysing data, know your goals and know your audience.
I use data analysis and data visualisation tools to get insights into key metrics such as user behaviour, application performance, and website conversions.
I have conducted in depth A/B testing through tag management solutions and / or custom code implementations using some of the most popular software available.
Effective advertising is built on effective data analysis.
I have been both a publisher and an advertiser across the Google and Bing platforms conducting in depth keyword analysis, campaign management, and conversions optimisation.